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The Chetna is an initiative of Prama Jyoti Foundation to recognise, appreciate and collectively reward those who have chosen goodness as their way of life. It’s an initiative to curate and present stories of those larger-than-life heroes amongst us who give, selflessly, to the world at large. We hope that these stories will motivate others and many. We endeavour to create an environment of support for their cause and also the environment and others who wish to pursue their heart’s desire to contribute to the society or those who would simply want follow someone else’s idea. We would help in enhancing the lives of those following Goodness and thus set an example for others to follow goodness as their first option!

The first goal of Chetna is to motivate at least 1 million people in a span of 5 years in taking vows to choose goodness as their way of life and enhance lives of everyone around .

It is an endeavor to honour the many altruists amongst us and thank them on behalf of their many beneficiaries and for the vision they have projected.

Chetna is an attempt to knock at the walls of everyone’s conscience so that each one steps ahead to help anyone in need, so that it becomes a culture, a rule, and not an exception.

It’s an attempt to appeal to the inherent goodness in people!

CHETNA is an idea, a mission to identify, honor and reward ordinary people for the acts of goodness carried out by them in their daily lives. These could be both random and regular acts of goodness.

Through Chetna we are searching for generous, brave people who can be called heroes in the real sense of the word, the ones who are quietly making a difference, in their own little ways, choosing to be kind and caring and embracing goodness as a priority. They might go unnoticed and un-applauded but nothing stops them from listening to the call of their conscience.

We invite you to encourage these quiet champions by ‘liking’ them, ‘sharing’ their stories and ‘voting’ for them. You could like as many stories and as many heroes as you want and you could reward them.

Chetna awards is a celebration of humanity which brings inspiring stories of individuals into light through short videos and promote those on different platforms be it social media, digital media, TV, Radio or print media. The impact of Chetna Awards is going to be powerful in terms of its ability to cause a ripple effect and inspire others to follow suit.

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